Every day, more people utilize the Internet in ever-increasing numbers. People have probably utilized search engines to hunt for your website, even if you are a wholly local small business, service, contractor, or consultant. If you don’t have a website, well, you get the idea.

Your company’s website presents that image to your clients and potential clients, and it does so around-the-clock.

The most widespread misperception regarding company websites is that they must sell goods, take credit card payments, and handle other types of financial activities. Nothing is more false than it is.

Even while e-commerce websites are becoming more and more common, the vast majority of business websites still focus more on information and communication than actual purchases. By all means, you should think about developing an e-commerce website if your company provides goods and services suitable for online retail sales.

However, even if, like the majority of businesses, you don’t want to sell your goods and services online, you still need your own Web page. And you may acquire one easily and cheaply.

The first thing you will need is a Web hosting service. This is the organization that actually saves your company’s website on its computers and makes it accessible to Web users. It is also the address of your business Web page. Both domain and hosting services are provided by numerous web hosting businesses. As you create a website for your company, keep the following in mind:

Choosing a Domain Name

While it’s ideal for your website’s address to be the same as the name of your company, like ABC.com, in practice many addresses have already been claimed. If that applies to you, think about an original Web page address or name that accurately describes your company, such as ABCmytownname.com or something like. Keep in mind that your Web page address should accurately reflect the name of your company while also being unique and distinctive. The URL of your website is also a marketing tool.

Hiring a Web Hosting Service

Search for a Web hosting company that is reliable and well-established. Comparing prices will help you understand what features and services are included in each price. Also, keep in mind that your company’s website can be readily enlarged, changed, and grown in the future. Make sure your web hosting provider can handle additions and modifications promptly and affordably.

Finally, it’s wise to select a service with all the features. Does the web hosting firm also provide software and services for building websites? What additional features, services, or goods are offered or included?

Creating a Website Design

More easily than you might imagine, you can build a website. Building a website for your company is now almost as simple as writing and sending an email thanks to website construction and website software. Using website templates, website software enables you to rapidly, effectively, and affordably develop a website.

You should be sure that your goals for your company website and your web designer’s skills can justify the cost of having a custom website because custom website design is more expensive than creating your own Web page.

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Last year alone, grim statistics point to the urgent need for website owners to take active security measures to defend their sites against cyberattacks.

300%

INCREASE IN
CYBERATTACKS

This year alone, cyberattacks have increased by 300% as hackers increase their efforts to exploit vulnerable websites with poor security.

50%

OF ALL
HACKS & BREACHES

Nearly half of all cyberattacks prey on small to medium-sized businesses. Hackers know most of them don’t have solid security measures in place.

45%

OF ALL
WEBSITE OWNERS

Almost half of all website owners say they don’t have solid security measures in place to defend their sites against attacks.

30,000

WEBSITES
HACKED DAILY

As hackers become more sophisticated, 30,000 websites are successfully hacked each day, leaving website owners to deal with the destruction.

All effective website security strategies need these three things: Preparation, Prevention, and Detection

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1.    It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will look into it and judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website do not look nice or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing, which will put them off from your page. You will miss leads because they will leave your page for a competitor’s page.

Web design is important because it affects how your audience sees your brand. The impression you make on them can either get them continue on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

2.    It aids your search engine optimization (SEO)

Various web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

Aside from how content published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you are not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to collaborate up with a web design agency that knows what they are doing.

3. It sets the impression for customer service

Individuals can judge how you will treat them by looking at your website. Your design gives them understanding as to how you view your audience. If you do not put any effort into your website’s design, your audience knows that you will not put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You will give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unattractive site makes your business appear cold and aloof. People do not want to check out a business that does not value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet him or her and make him or her feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds trust with your audience

People do not trust poorly designed websites. If they see your poor design or the information looks outdated, they will not trust your site. They may view your site as seedy or shady because you do not have an updated web design.

Think about a individual looking to place a bulk order with a manufacturing company. They are spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It is important to build trust with your audience so they continue on your site. When visitors continue on your site longer, you create more opportunities for your business to capture those leads.

5. Your competitors are doing it

If you need a reason for why web design is important, here is a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you will lose leads to your competitors. They will attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you are competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

A well-designed website is an opportunity for your business to display your unique features. You can show your audience why they should choose your business over the competition.

6. It creates consistency

When you are trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they are ready to convert. Online web designs are important because they help create consistency across your page.

You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience will not know which colors to associate with your brand.

If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You will earn more leads and conversions down the line when you redesign your site for this key element.

Build your dream website today

If you’re ready to start building your dream website, contact us online or

Call us today at +233-20-076-5331 to speak with a strategist.

We look forward to helping your business grow!

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01. Business Websites

Being one of the most popular and versatile types of websites out there, a business website can take many forms. Business websites enable you to sell a certain service or product. They often include sections for displaying and describing what you are selling and have built in features that let you make money directly from your site.

Service business websites typically include a booking system which enables customers to easily reserve an appointment to receive your service. Some services may be SaaS (or software as a service) in which case these websites allow you to display your software and help users purchase it.

02. Blogs

Blogs are a type of website that enable you to write long-form content about virtually anything. They consist mainly of articles and images, typically surrounding a specific topic. Some of the most popular types of blogs include travel blogs and food blogs.

You may have noticed that in recent years blogs have taken the internet by storm. This has occurred for a number of reasons. Firstly, it is one of the simplest websites to create and you can easily learn how to start a blog. Also, blogs enable you to write about your niche and express your expertise to the world. They are also a good way to keep friends and family up-to-date with what’s going on in your life.

Lastly – but perhaps most importantly – blog monetization has become a popular means to make money. Many bloggers turn their website into a source of income and utilize tools that can help them make money blogging.

03. eCommerce Websites

Similar to the business websites mentioned above, eCommerce websites, or online stores, allow you to sell products online. These sites typically include product sections which enable you to display your products, as well as shopping cart and checkout features.

These types of websites are best for individuals who are looking to make money online. You can utilize an eCommerce website if you have your own products to sell, or you can start dropshipping which essentially enables you to sell items from a third party at a profit.

04. Portfolios

Oftentimes, people make use of websites in order to display their own work or skills. Portfolios are the perfect type of website to create in order to do just that. They often contain a gallery which displays your work and text which enables you to explain your expertise and provide details about your work.

There are myriad types of portfolios that take on slightly different forms depending on the kind of work you have done. For example, you can create anything from a design portfolio to a marketing portfolio depending on your line of work.

Portfolios are often used in conjunction with resumes when applying for a job, or as a sort of business card that enables people to learn more about you.

05. Event Websites

As more and more of the world has moved into an online space, event websites have become extremely popular. These sites allow you to display detailed information about your event, include comprehensive schedules, transportation suggestions, maps and more. They also might contain scheduling and ticketing softwares which enable people to reserve a spot at your event. This is especially useful for concerts, shows or conferences, and can also be used for virtual events.

One of the most popular types of event websites is a wedding website. When considering how to create a wedding website, you might think to include details about the couple, information about the wedding itself, a place to RSVP and links to registries.

06. Online Forums

Another product of our virtual era is online forums. Forums enable people to discuss topics, ask questions and interact with one another. More and more websites are beginning to include an online forum to enable their site’s members to talk to each other and encourage conversation on their site. This often serves as a type of informal support that allows site users to help one another.

You can also create a forum as a standalone website. This would enable people from around the web to connect to one another through your site. Often forum websites will focus on a certain niche to help bring like-minded individuals together.

07. Personal Websites

Creating a personal website is a simple way to boost your web presence. This type of website is essentially a site surrounding and representing a given person. Many people utilize personal websites to display who they are and what they have accomplished. In many ways it is similar to a portfolio with fewer visual elements making it the perfect format for author websites and actor websites, among others.

One of the most popular types of personal websites is a resume website. Resumes, used globally as a way to summarize who you are and what you’ve achieved professionally, have moved increasingly into the online sphere. A resume website has become a popular medium for people to display their accomplishments neatly and in one place.

08. Membership Websites

A method used by many website owners is to require membership in order to receive full access to their services, tools or resources. This type of website typically enables site owners to make money off of their offerings to members or simply to have more control over their site’s audience.

Membership websites are used in a number of contexts. Perhaps you have an online magazine or publication that requires membership to join. Alternatively, you might have a club or private group that you would like to have a website for, however you only want to give access to members. These scenarios, and many others, make a membership website a surefire way to manage your audience and potentially make money off of your site.

09. Nonprofit Websites

Another website type is nonprofit websites. Resembling business websites, these websites often include a description of the nonprofit organization, details about the work they do, a gallery of past events and a place to donate.

Nonprofits can take on many forms. Some examples of common nonprofit websites include church websites, petition websites and often even school websites. While each of these organizations have different purposes, they all can be well represented with a nonprofit website.

10. Informational Websites

Informational websites are a type of website that encompasses many different things. Generally speaking, they are used as platforms whose main purpose is to convey information and act as a resource. Informational websites are not intended as a source of income, rather are meant to simply be informative.

Some types of informational websites include encyclopedias, news websites, wikis and more. Often these types of websites have many aspects that are similar to blogs in that they include more long form content. Another unifying feature of informational websites is that they tend to make use of search functions so that site visitors can find what they are looking for.

To choose the right type of website

Considering the many types of websites available to you, it might feel overwhelming to decide on which one is just right. In order to choose, start by thinking about what the end goal of this website is, and consider what resources are available to you. For example, if your objective is to make money online, you may consider selling products – however if you don’t have products to sell, you can try monetizing a blog.

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Repeating Events Daily

Create a new event or select an existing event to edit. Check the “Repeat” box to display a pop-up window with additional options. Set the “Repeats” option to “Daily.” With the default settings, your event will appear on every calendar day in the future. Optionally, you can change the “Repeats Every” setting to have the event skip a chosen number of days, or set the event to stop repeating on a certain date or after a selected number of occurrences.

Google Calendar includes two tools to help you keep your daily schedule. If you want to set an event to appear in your schedule every day, you can create it once and set it to repeat, rather than make a new item for every day of the calendar. You can also turn on a notification setting to have Google Calendar send you a daily agenda, which contains your schedule for the day.

Receiving Daily Agendas

To set Google Calendar to notify you about your schedule every day, click the drop-down arrow by the calendar you want to use and pick “Reminders and Notifications.” Check the “Daily Agenda” box and click “Save.” Google will email you your schedule every day at 5 AM, according to your account’s time zone. Unlike other notification options, you can’t receive daily agendas by text message.

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